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Advertise on Wereldreizigers.nl (Media kit)

world traveler suitcase

Do you want to advertise to a very specific audience? Wereldreizigers.nl inspires thousands of people every day for their next trip. A very nice and enthusiastic target group to advertise to! Want to know more? Below you will find more information about our website in an extensive media kit.

About Wereldreizigers.nl

Wereldreizigers.nl is the number XNUMX source of information and inspiration for anyone who loves to travel and wants to learn more about our beautiful world. We post informative articles, the latest travel news, wonderful travel stories, travel tips and itineraries daily. Get inspired! Get on board!

And now that you've read the super motivating text above, I'd like to explain who we are and where we come from. First of all, I (Chris, 38) own this website. Together with my wife (Malou 32), I run this website. But the website is not just about us. Our team consists of a select group of real travel enthusiasts. Currently, about 10 bloggers write new articles every week.

Together with the team we want to see all the beauty of the world and share it with our readers. We are therefore constantly looking for new, special travel destinations. Every year we want to check as many beautiful places, activities and countries of our bucketlist.  We couldn't imagine our lives any other way.

On Wereldreizigers.nl the different world travelers like to share their travel stories en travel tips with you. It doesn't matter if you are a camper, backpacker, flash packer or 5-star hotel enthusiast; there is plenty of quality content for every kind of traveler. Be inspired by experienced travelers for your next holiday, city trip or maybe even world trip!

Overview website statistics Q4 2022


  • Number of visitors (average per month): 310.000
  • Average time on page: 3 minutes and 27 seconds.
  • Bounce rate: 81%
  • ahrefs domain authority: 46final match.
  • Incoming links: +- 5.000
  • Organic search terms: 139.000
  • Organic traffic: 88%
  • Direct Traffic: 8%
  • Other traffic (socials and referrals): 4%


  • Facebook page followers: 15.000*
  • Facebook page members (groups): 24.000
  • YouTube Subscribers: 4.560
  • Instagram followers: 4.800** (discontinued - page was removed in early 2022 due to ongoing disagreements with Instagram about our 'fixed home and residence location').

* The reach of messages on our Facebook channel varies between 75.000 and 190.000 per month.

** (discontinued – our Instagram page was removed at the beginning of 2022 due to ongoing disagreements about our 'permanent residence and residence location'). Unfortunately, Instagram's algorithms have not been able to handle our travel behavior properly. We were faced with automatic blocks time and time again and it took an enormous amount of time to clear the blocks every time. Given that content on Instagram is only visible for 24 to 48 hours and hardly converts, we have decided not to challenge the last block anymore and have the page removed.

General website information

Google News optimized

We understand that both search engines and advertisers are looking for trustworthy consistency and speed. Our website is therefore fully Google optimised and built according to the very latest speed and SEO techniques as per Google Core Web Vitals. Since April 2022 we also successfully registered with Google News. Several articles have since ended up in the Google News & Discover feed.

Website authority

It is important for advertisers that sufficient visitors come to a website. On the other hand, advertisers find it important that a website has sufficiently authority. Getting a link from an authoritarian website has more value than a link from a smaller, less authoritarian website. Website authority largely determines your rankings in Google results, among other things.

Wereldreizigers.nl scores above average in terms of website authority. With almost 5000 completely organically obtained inbound links, including from some top domains such as Wikipedia, Wix and Google, the website has climbed to a domain score of 46/100 on ahrefs, the world's largest and most famous SEO tool.

Quality items

Wereldreizigers.nl stands out from other websites in the same niche with in-depth quality articles. In addition to the simple top 7 and top 10 lists that you often encounter on the internet, we regularly write in-depth articles about a product, destination or experience. A significant portion of our blogs exceed 3000 words.

Detailed website statistics (Dec 2022)

In the fourth quarter of 2022 wereldreizigers.nl received about 300.000 visitors per month. This is 320% growth compared to the same quarter a year earlier. Since the launch of the website in June 2020, we have constantly broken the monthly visitor record of the previous month (29 times in a row!). Also in December 2022, the website grew again by 12,2%, as shown in the image below.

Visitors Wereldreizigers.nl

Organic vs direct vs referral

What is striking about the visitor statistics in Q4 of 2022 is not only that organic traffic is very high (88%), the direct traffic (8%) has grown in the past year and is therefore well above the referring traffic from social media and other websites (only 4%).

Returning visitors

The high percentage of direct traffic (8%) and the growth in the number returning visitors(7,5%), tells us that website visitors are becoming familiar with our brand and are increasingly typing the domain name directly into their browser themselves.


Below is a basic overview of the demographics of Wereldreizigers.nl. The age group 25-34 is strongly represented with 25% of the total. Another important and striking fact is that no less than 55% of our website visitors is 35 years or older. 58% of our readers are female.

The Netherlands is the most represented country among our visitors in 2022 with 63%, followed by 18% from Belgium. In the last two quarters of the year, the number of visitors from other European countries has grown considerably due to on-site translation options. About 14% of visitors currently come from Germany, this number is growing. The other 5% visitors come from France, Sweden, the United States and various other countries within and outside Europe.

Advertising, pricing

Collaborate or advertise with Wereldreizigers.nl? You can get a complete overview of all options and associated rates here .

Note: Marketing agencies that can provide Advertorial assignments on a regular basis receive a 10 to 20% discount (in consultation), depending on the number of assignments per year.

Advertorial conditions:

  • Articles must relate to travel, outdoors or photography.
  • Articles should have an informative and informal character.
  • Articles are professionally written and at least 750 words.
  • Articles are posted with do-follow links.
  • Maximum 2 do-follow links to the same domain.

Collaborations and press trips

In addition, many other custom options are possible, such as a product review. Press trips are also possible. Because we have a varied team of bloggers (in terms of age, gender and interests), a lot is possible, even in the (very) short term.

Below are some examples of recent collaborations:

Want to know more? Get in touch with us!



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