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Time to Momo and Moonback merge into a city trip platform

TRAVEL NEWS – September 12, 2023: Market leader in city travel guides Time To Momo and the honest hotel booking site Moonback are a good match. From September 12, Time to Momo and Moonback will therefore continue together under the name Time to Momo. The merger of both companies is a strategic choice aimed at acquiring a larger position in the city trip market. Time to Momo is the market leader in the field of (online) travel guides about cities. Moonback has an honest booking site with an extensive range of hotels in these same cities. Travel guide meets booking site: the platform for you city ​​trip, from the initial orientation to a city and booking a hotel to discovering the city on site. View the new website now via this link: TimeToMomo.com

Also read: Wereldreizigers.nl supports Moonback with crowdfunding

Strategic choice

Time to Momo and Moonback have made the strategic choice to continue together so that they can acquire a larger position in the city trip market. Both companies were already active here and together they offer stronger added value for city trippers. Time to Momo's expertise in the field of city trips and Moonback's strength in the field of technology, design and hotels together form the city trip platform. Niels Meijssen, founder of Moonback, is the CEO of the company.

Niels Meijssen, founder of Moonback | Photo: Max Kneefel

The platform for your city trip

With most city trips you are only in a city for a short time and how do you get the most out of your stay? How do you know where to go? The locals of Time to Momo in more than 50 cities have already done the legwork for the traveler. Together with the editors, they find out where you can find the tastiest food, the most beautiful hotspots and the nicest hotels. And these, together with routes through the nicest neighborhoods, are clearly listed in the city guide, on the website and in the app.

On the site you will find all the information you need for each city, including a handy map with hotels, neighborhood information and a selection of locations that are worth visiting. You get the full range of hotspots, highlights and routes as a gift when you book a hotel or you can purchase it as a city app. This way everyone has their own twist on their city trip.

Mission-driven and steward-owned

Time to Momo's mission is to bring the human touch back into the travel industry. Nothing is as human as a city. Yet city trips are often standard and without respect for everyone who makes the city what it is. Time to Momo shows that things can be done differently and works with respect for travelers, residents, hoteliers, restaurateurs and the city itself.

Moonback was founded as a steward-owned company, a form of business in which voting rights (power) and profit rights (financial interests) are separated. This is with the idea that in this way the mission prevails and not profit maximization for shareholders. Time to Momo continues the stewardship.

About Time to Momo

Time to Momo is located in Rotterdam and works closely with the publisher of the paperback city guides of the same name. The Time to Momo team, consisting of 15 people, is responsible for all the brand's digital activities: travel inspiration, online hotel bookings and the sale of online routes through the cities. The company is active in more than 50 cities in Europe and several beyond. Travelers can choose from more than 3.000 hotels, B&Bs and hostels. Both the number of cities and the supply continue to grow.

Also read: Wereldreizigers.nl supports Moonback with crowdfunding

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Chris Thomassen

Owner of Wereldreizigers.nl † Discover the world!
- Full-time blogging world traveler.
- Writes about travel, photography, sustainability and gadgets.
- Likes to discover extreme and unknown places.

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